Liao
B2B Marketing Executive | 15+ years driving growth, GTM, and ROI optimization for tech organizations.
- Role
- Adjunct Professor, Business Analytics and Strategy at California Science And Technology University
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Liao
Seasoned marketing executive with over 15 years of experience driving operational excellence and strategic innovation, resulting in substantial improvements in marketing ROI and revenue growth. Recognized by Gartner, Forrester, IDC, and for excellence in data-driven marketing.* Marketing strategy* Marketing operations* Demand generation* Growth marketing* Brand research, market research and customer research* Marketing automation* AI and ML for marketing - featured Gartner case study: Diversity AI use cases to drive ROI* Analytics and data science team building* End-to-end Machine Learning / analytics project management* Data-driven marketing and decision making* Marketing technology / MarTech cloud* Marketing operations, ABM, demand gen and growth marketing* Recognized by CIO.com, IDC, Gartner, Forrester and Analytics50 award winner 2016* Adjunct professor - business analytics and strategy* Active speaker in data science and business analytics* Python, SQL, R, Tableau, SSAS, Machine Learning, artificial intelligence, Big Data
Experience
Adjunct Professor, Business Analytics and Strategy
California Science And Technology University
Jan 2018 — Present · Santa Clara, US
Teach MBA students how to apply advanced analytics, data science, and machine learning techniques to solve real-world business challenges in areas such as go-to-market strategy, customer research, product analysis, pricing, and operations.
Education
MIT Sloan School of Management
Executive Education, Leading Operational Excellence
2015 — 2015
University of Science and Technology of China
Bachelor of Science - BS, EE
University of California, Berkeley, Haas School of Business
MBA, Marketing and Strategy
University of Science and Technology of China
Minor, Economy and Management Science
Skills
- Marketing Analytics
- Demand Generation
- Predictive Analytics
- Marketing Strategy
- Business Intelligence
- Big Data
- Lead Scoring
- Account Scoring
- Customer Segmentation
- Predictive Campaign Analytics
- Business Analytics
- Data Science
- Marketing Mix Modeling
- Pricing Analytics and Strategy
- Buying Stage Analysis
- Buying Center Analysis
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