Michael Marchese

About Michael Marchese

Since 1993, I’ve been driven by a simple truth: great marketing isn\'t about funny ads—it\'s about driving results that matter to businesses – new customers and revenue. That\'s why I founded Tempesta Media, a performance-based digital marketing powerhouse that focuses on one thing: driving revenue and ROI through digital direct response marketing. Here\'s the hard truth: not all marketing works. But ours does. We drive results through a powerful combination of our technology, analytics and professional services capabilities. While led by content marketing and SEO, our Bullseye EffectTM methodology intelligently leverages social, paid and other forms of digital performance marketing channels to amplify our results. Today, Tempesta Media is recognized as a content marketing leader, winning awards like the Sammy Award for our Bullseye Effect™ and the AVA Digital Gold for our content marketing series, to name a few. As a managed service our solution is done for you and driven by your KPIs. Our CoreformTM technology can intelligently predict content marketing performance before content is even written, giving our clients the competitive edge they need. This is just one of more than 30 different capabilities found within our solution suite. Based on Coreform and AnalyticsLabTM, our omni-channel analytics solution, for nearly all customers, we can achieve ROI profitability in a couple of months. If you\'re tired of wasting time and money on strategies that don\'t deliver, let’s connect.

Experience

1. Founder & CEO

   Tempesta Media

   Aug 2008 — Present · Chicago, IL, US

   Tempesta Media is a managed services provider of white label, custom content solutions for digital agencies, website developers and PR firms. Until now, these firms lacked the ability to generate high-quality digital content for their clients. The company\'s online platform directly connects agency partners with our professional writers. By managing the content we produce through every step of strategy, topic development, production, SEO optimization and plagiarism protection, Tempesta Media gives agencies an efficient and powerful solution for use with their end customers at a cost that can be up to 80% less than building an in-house team.Unlike other content marketing platforms or online marketplaces, Tempesta Media is uniquely positioned to partner with digital agencies, website developers and PR firms. Everything about the company\'s managed services platform - the team, operating dynamics, technology and pricing - is designed to support and align with agency needs and interests.For more information visit:

Education

• Indiana University Bloomington

  BS, Accounting

  1991 — 1995

Skills

• Saas
• Mobile Internet
• SEO
• Mobile Devices
• Strategic Partnerships
• Conversion Optimization
• Monetization
• Interactive Marketing
• Search Engine Optimization (SEO)
• Digital Media
• Ppc
• Start-Ups
• Analytics
• Marketing
• Online Marketing
• Affiliate Marketing
• Enterprise Software
• Lead Generation
• E-Commerce
• Mobile Marketing
• Digital Marketing
• Marketing Strategy
• Entrepreneurship
• Web Marketing
• Content Marketing
• Digital Strategy
• Sem
• Multi-Channel Marketing
• Mobile Advertising
• Product Management
• Online Advertising
• Search Engine Marketing (Sem)
• Email Marketing
• Leadership
• Web Analytics