Marc Rubin
- Role
- Director, Data Analytics and Insights at Pearson
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Marc Rubin
A results-driven, decisive business leader who leverages data analytics and experience…
Experience
Director, Data Analytics and Insights
Jan 2021 — Present
Built an EDW and interactive Tableau dashboards by migrating data from Salesforce to GCP allowing for real-time access and decision-making for all levels of the business. Led the cross-functional revamp of an analytically enhanced 5-year, annual operating, and marketing plan that enabled leadership to align on unified objectives. Strategically shifted marketing strategy from volume-driven to a multi-faceted approach that incorporates market penetration, revenue, and margin resulting in 600 bps of market share growth versus the industry’s leading competitor. Restructured the team of eight by recruiting new talent while upgrading legacy skillsets in Tableau, Alteryx, and SQL which improved client support and established a data-driven culture.
Education
University at Buffalo
BA, Psychology
Fordham Gabelli School of Business
MBA, Business Administration and Management
Skills
- Strategic Planning
- Strategic Partnerships
- Pricing Strategy
- Team Building
- P&L Management
- Business Process
- Merchandising
- Marketing
- Forecasting
- Negotiation
- Team Leadership
- Start-Ups
- Budgets
- Contract Negotiation
- Pricing
- Advertising
- Business Development
- Leadership
- Sales
- E-Commerce
- New Business Development
- Integration
- Product Management
- Analysis
- P&L
- Finance
- Change Management
- Executive Management
- Program Management
- Analytics
- Performance Management
- Customer Retention
- Process Improvement
- Product Marketing
- Enterprise Software
- B2b
- Business Intelligence
- Direct Marketing
- Crm
- Retail
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