Marc Fredson

About Marc Fredson

Marc Fredson is a senior healthcare marketing and business strategy executive with more than 30 years of experience leading strategic brand, growth, reputation, experience and improvement initiatives for world-class healthcare organizations, including UCLA Health, UCSF Health, Virginia Mason, Allina Hospitals & Clinics and Essentia Health.Known for combining strategic vision with operational rigor, Marc has built and led high-performing teams, launched transformative brand and growth platforms, and developed marketing, operations and analytics capabilities that deliver measurable business impact. His leadership has driven multi-million-dollar revenue gains, market-leading brand awareness, and improved engagement across complex organizations. A trusted partner to C-suite leaders, Marc excels in aligning strategy with enterprise priorities, fostering inclusive and collaborative cultures, and translating insights into results that elevate both brand reputation and organizational growth.

Experience

1. Senior Director, Strategic Marketing

   UCLA Health

   Aug 2023 — Present · Los Angeles, CA, US

   As a senior member of the UCLA Health Marketing leadership team, I lead marketing strategy for UCLA Health\'s growth, brand, customer experience and operational improvement priorities. I oversee strategic marketing for 5 UCLA Health hospitals as well as a network of more than 290 outpatient clinics throughout Greater Los Angeles and the Central and South Coasts, as well as the UCLA David Geffen School of Medicine. Areas of oversight include regional, national and international service line brand and reputation marketing; growth marketing; channel strategy; market intelligence and insights; operational metrics improvement and department financial operations. I maintain primary responsibility for alignment and integration of marketing strategies across UCLA Health, including the Hospital & Health System and UCLA David Geffen School of Medicine and related departments and divisions. I oversee a team of 15+ reports and sit on the CMO’s Cabinet and a number of leadership committees. During my tenure I’ve led marketing strategies that have yielded significant growth in new patient volume and ROI, including $28 million in ROMI from owned and earned channels in FY24. I integrated the data/analytics function into Strategic Marketing, created a Partner Programs model to facilitate greater collaboration and alignment with enterprise departments and divisions, and facilitated a close collaboration with IT for marketing technology support to power growth and experience improvements.

Education

• Virginia Mason Medical Center

  Graduate, Virginia Mason Production System Lean Leadership Program

  2011 — 2012

• The College of St. Scholastica

  BA, Management

  1991 — 1995

• Seattle University

  Master of Education - MEd, Counseling Psychology

  2004 — 2007

Skills

• Brand Development
• Training
• Brand Management
• New Business Development
• Marketing Strategy
• Advertising
• Team Leadership
• Healthcare
• Online Advertising
• Marketing
• Internal Communications
• Change Management
• Management
• Strategic Planning
• Strategy
• Leadership
• Creative Direction
• Healthcare Management
• Hospitals
• Budgets
• Crm
• Process Improvement
• Social Media
• Public Speaking
• Customer Relationship Management (Crm)
• Strategic Partnerships
• Strategic Communications
• Marketing Communications
• Marketing Management
• Writing
• Integrated Marketing
• Sponsorship
• Non-Profit Marketing