Marc Feiertag

Chief Revenue Officer (CRO) @Smarketer GmbH

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

Chief Revenue Officer (CRO) @Smarketer GmbH

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Berlin, DE

Leading customer acquisition, operations, and customer success management of the largest Full Service Ads Agency in EMEA. People Leadership for 150+ in SEA Agency. Smarketer helps companies to get more sales, customers or reach with Google Ads, Microsoft Advertising, Tracking Tech, and Conversion Rate Optimization.Established professional processes in service delivery, customer retention and sales aquisition to increase Customer Lifetime Value and Revenue Growth. Managed strategic relationship to Google and Microsoft Agency Teams.

EDUCATION

1990 — 1996

University of Münster

Diplom-Kaufmann, Marketing, Sales, Controlling

1993 — 1994

Azusa Pacific University

MBA, Business Administration

SKILLS

Integrated MarketingStrategic PartnershipsTelemarketingProject DeliveryMarket ResearchCustomer ExperienceStart-UpsCross-Functional Team LeadershipManagementMarketing StrategyProgram ManagementProject PlanningProject ImplementationTeam ManagementAnalyticsLoyalty ProgramsMarketingCustomer Relationship Management (Crm)BudgetingManagement ConsultingOnline AdvertisingBudgetsCustomer ServiceCustomer RelationsLoyalty MarketingDirect MarketingEntrepreneurshipOnline BrandingCampaign ManagementLeadershipDigital MarketingRelationship MarketingOnline MarketingStrategyE-CommerceMarketing ManagementCustomer InsightE-Business

ABOUT MARC FEIERTAG

Revenue Executive with 15+ years of experience in building scalable marketing, operations, and CRM organizations across EMEA.Leadership & Scale: Leading 150+ FTEs with responsibility for significant media budgets and driving triple-digit million revenue growth.Background: Extensive experience across mid-sized agencies and global enterprises (ex-Zalando, ex-Google).Commercial Leadership: Established integrated revenue processes across Marketing, Sales, Operations, and Customer Success.Organizational P&L: Full responsibility for acquisition, account management, and retention within a 150+ FTE organization, managing nine-figure media spends.Business Scaling: Driving growth through structured revenue strategies, performance management, and leadership excellence (increased per-capita revenue by >20% in an agency setting).CRM & Direct Marketing: Optimized CRM structures across 25 countries for 50M customers (covering Direct Marketing Strategy, Data Management, Content Generation, Localization, and Campaign Automation).Product Leadership: Led multi-disciplinary teams in developing high-scale tech products—from discovery to software delivery and maintenance (SLO 99.5%)—generating ten-figure eCommerce demand.Strategic Partnerships: Managed high-level strategic partnerships with Google and Microsoft agency teams (ranked as a Top 3% Agency in EMEA).Retention Excellence: Led the world\'s highest-grossing region in the SaaS MarTech sector, achieving a Net Retention Rate (NRR) of >110%.SaaS Scaling: Scaled omni-channel interactions for 700+ B2B clients.

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Marc Feiertag — Chief Revenue Officer (CRO) at Smarketer GmbH in Berlin, DE | Unifers