Marcelo P.

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARCELO P.

With over a decade of experience in Entertainment, Sports Marketing, and Strategic Partnerships, I am a seasoned strategist and creative leader with a proven ability to build global communities and drive cultural relevance for both international superstars and emerging talent.I have worked extensively across Latin America and Iberia with top-tier Anglo artists including One Direction, Adele, Justin Timberlake, Beyoncé, and many others—successfully localizing their appeal and amplifying their impact in complex markets. In parallel, I have led the global expansion of Latin music by developing the careers of marquee acts such as Maluma, Shakira, Jennifer Lopez, Ozuna, Ricky Martin, and more. My efforts have been instrumental in establishing their presence in non-traditional and emerging markets such as Europe, Asia, and Canada—pioneering the penetration of Latin music in Japan and expanding its cultural footprint worldwide.My unique strength lies in my ability to identify trends early, leverage them creatively, and mobilize communities across ecosystems where language and cultural differences are often considered barriers. Through strategic artist positioning, community building, and tailored fan engagement, I have consistently broken through these challenges to cultivate loyal, passionate audiences in even the most challenging markets.I excel in leading multicultural teams and thrive in collaborative, high-impact environments where innovation drives outcomes. I’ve forged groundbreaking partnerships with iconic brands such as Chelsea FC, FC Barcelona, the International Olympic Committee, Formula 1, and Coca-Cola—integrating entertainment with consumer products to deliver measurable results.Additionally, I am proud to be part of the founding team behind Orianna Records, a Sony Music label focused on organic electronic and experimental music. The label showcases talent from Central & South America, the Caribbean, Spain, and Portugal—championing the authentic spirit and ancestral roots of Latin culture through sound.