Marcelo Reali Campos
- Role
- VP, Group Account Director at Wunderman Thompson Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marcelo Reali Campos
Integrated marketing leader with deep Digital expertise and strong background in…
Experience
VP, Group Account Director
Apr 2022 — Present · New York, NY, US
Responsible for the prostate cancer portfolio for HCPs at Wunderman Thompson Health, leading Xtandi U.S. and Talzenna (Global & U.S.) brands • Lead messaging development and testing, comms planning and campaign concept development, testing and execution for upcoming Talzenna new indication launch in Q1’23 • Lead promotional material development and execution of Xtandi U.S. tactics, strategic aligning materials with salesforce needs and current business objectives of the brand • Provide thought leadership insights and strategic guidance by partnering with clients in the development of annual, tactical plans for both Xtandi and Talzenna U.S.
Education
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, Cinematography and Film/Video Production
2002 — 2006
ESPM
Bachelor, Marketing & Advertising
2000 — 2004
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