Marcelo M.
- Role
- Product Design Director at Coinzoom
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Marcelo M.
As a design leader, my passion lies in crafting exceptional digital products that enrich…
Experience
Product Design Director
Feb 2021 — Present
Setting the high bar on UX strategy, research & iterative design of web and native crypto fintech products- Researching, Designing & delivering CoinZoom\'s NFT Marketplace, and helping with back-end integration- Engaging in Design Sprints iterations including storyboarding, ideation, prototyping, usability testing (A/B & multi-variate), and data analysis for validating User feedback and delivering converting experiences- Inviting team members to Figma jam sessions, and to collaborate on product and feature enhancements- Researching, designing, delivering, and deploying CoinZoom\'s NFT Marketplace- Responsible for both the web SEO and mobile app ASO strategies- Adding customer feedback and app rating survey to improve app features & increase app store rankings- Proactively researching & proposing changes to the App Store & Google Play cryptocurrency native apps by updating the app descriptions, screens showcasing and feature video to increase leads & downloads- Engaging in Design Sprints iterations and prototyping through storyboarding, ideation, prototyping, usability testing, A/B, and multi-variate testing, and data analysis to validate User feedback and hypothesis for delivering frictionless experiences- Analyzing different metrics including persona, pricing, and competition analysis to iterate on customer journeys while designing engaging products and experiences- Share findings and product opportunities with other Leaders.
Skills
- Link Building
- Dreamweaver
- Social Networking
- Vendor Management
- Online Marketing
- Google Webmaster Tools
- Html 5
- Web Design
- Sem
- SEO
- Content Strategy
- Html5
- Organic Search
- Sitecatalyst
- Digital Marketing
- Web Development
- E-Commerce
- Css
- Email Marketing
- Agile Methodologies
- Online Advertising
- Information Architecture
- Website Development
- Web Analytics
- Landing Page Optimization
- Lead Generation
- Mobile Marketing
- Social Media Marketing
- Analytics
- Xhtml
- Indesign
- User Interface Design
- Graphic Design
- Content Development
- Ppc
- Rapid Prototyping
- Data Analysis
- Web 2.0
- User Experience
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.