Marcelo Guimaraes

About Marcelo Guimaraes

I help businesses achieve growth and transformation through a blend of business and marketing strategy, brand building, and AI adoption. With over 20 years of international leadership experience, in organizations across the U.S, Latin America, Europe, and Asia, driving performance, market share, and profitability.Today, we work with companies not only as a Fractional CMO but also as an AI Consultant, helping leaders identify opportunities, design roadmaps, and integrate AI into their operations for measurable impact. My expertise bridges marketing, strategy, and AI innovation to unlock sustainable growth.

Experience

1. Principal

   WSI World

   Nov 2024 — Present · NC, US

   At WSI-SMG Group, we bring this global expertise home to the Piedmont Triad — partnering with businesses ready to move ahead, not just keep up.WSI is a global digital marketing and AI consulting network with 30 years of experience, businesses served, and 180+ industry awards worldwide.Our philosophy — Embrace Digital. Stay Human. — means we blend smart technology with a strong human focus to drive real results: more leads, better customer experiences, and AI-powered strategies built for the future.

Education

• Chevening Awards

  Master of Business Administration - MBA, General Management

  1999 — 2001

• AFS Intercultural Programs USA

  Exchange Student, Plantation High School

  1989 — 1990

• Federal University of Rio de Janeiro

  Post Grad, Competitive Intelligence and Knowledge Management

  2002 — 2003

• IMD

  Leading a Global Business

  2008 — 2008

• MIT Sloan School of Management

  Certificate, Artificial Intelligence: Implications for Business Strategy

• IMD

  Strategic Marketing Programme

  2006 — 2006

• Pontifícia Universidade Católica do Rio de Janeiro

  BSc, Economics

  1991 — 1994

• London Business School

  Senior Development Programme

  2015 — 2016

• IMD

  General Management Transition Programme

  2014 — 2014

• Alliance Manchester Business School

  MBA, General Management

  1999 — 2001

Skills

• Marketing
• Digital Marketing
• Pricing
• P&L Management
• Marketing Communications
• Strategic Thinking
• Market Planning
• Consumer Behaviour
• Key Account Development
• Global Marketing
• Fmcg
• Market Research
• International Marketing
• Spanish
• Engagement
• Business Planning
• Brand Development
• Segmentation
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• Team Leadership
• Leadership
• Horeca
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Consumer Insight
• Marketing Strategy
• Account Management
• Management
• Brand Architecture
• Strategic Planning
• Marketing Intelligence
• Marketing Research
• Key Account Management
• Trade Marketing
• Forecasting