Marcelo Ginestel Lauras
Vice President Marketing at Kent Pet Group, Inc.
- Role
- Vice President Marketing at KENT WORLDWIDE
- Location
- Racine, WI, US
- LinkedIn followers
- 500 followers
About Marcelo Ginestel Lauras
I\'m a passionate and energetic business leader with a general manager mindset and a remarkable experience in Global Business Management in the areas of Marketing, Brand Management & Communications, Innovation, and Sales. What I do - My Know How - My Passion- Build and grow Brands and Businesses in a breakthrough, sustainable and profitable ways- Research and dive deep into information to understand consumer\'s and market\'s realities, and to identify relevant insights, untapped needs and ways to monetize them- Select, Coach, Develop and Promote talent. I like to Inspire and help talented professionals to give their best self, personally and professionally- Lead multicultural and cross-functional teams- Build and nurture partnerships across levels and areas within and outside the organization, always based on trust and Integrity, and towards the fulfillment of business timely goals and organization\'s timeless mission.I have a track record of delivering sustainable Market Share, Revenue and Bottom Line growth for the brands and businesses I managed.I managed to grow global brand portfolios of US$ 2 BN revenue, partnering with teams in 90+ countries, both emerging and developed ones.Lived and worked in 3 countries (Argentina, Mexico, and the USA) while had the incredibly enriching opportunity to conduct \"in-situ\" research with consumers in more than 35 countries, having access to their homes, environments and cultures. As a result, I can relate and better understand trends, patterns, relevant similarities and differences between those consumers and markets around the world, and develop Brands & Business Strategies, Innovations, and Messages with Global Scale and Local Relevancy. I\'m committed to having a positive impact on people\'s lives through the work I do, the brands and businesses I manage and the organizations I work for, and very importantly, to do it honoring Integrity.
Experience
Vice President Marketing
Apr 2021 — Present
Partnering with one of the industry\'s most talented,experienced and passionate teams, to sniff business possibilities, fetch brand growth opportunities, and delight both Pets and their Parents with Sustainable solutions kind to them and our Planet.
Education
Center for Creative Leadership
Organizational Leadership
2011 — 2011
Universidad de Palermo
Postgraduate, Strategic Marketing
1995 — 1995
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Public Accountant, Public Accountant & Business Management
1986 — 1992
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Bachelor's degree, Business Administration
1986 — 1992
IAE Business School
MBA, General Management
1997 — 1998
Skills
- Business Planning
- Customer Insight
- Negotiation
- Marketing Management
- Market Analysis
- Shopper Marketing
- Consumer Behavior
- Marketing
- Market Planning
- Market Research
- International Marketing
- Brand Development
- Segmentation
- Project Management
- Budgeting
- Sales
- Forecasting
- Integrated Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Product Innovation
- Latin America
- Marketing Research
- Trade Marketing
- Consumer Products
- Management
- Pricing
- Retail
- Social Media Marketing
- Fmcg
- Strategic Planning
- Brand Architecture
- P&L Management
- New Business Development
- Business Strategy
- Strategy
- E-Commerce
- Pricing Strategy
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