Marcel Offer
Senior Marketing Automation & Technology Manager @AutoScout24
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WORK HISTORY
Senior Marketing Automation & Technology Manager @AutoScout24
Munich, DE
EDUCATION
Fontys Venlo University of Applied Sciences
Bachelor of Business Administration - BBA, Internationales Marketing
SKILLS
ABOUT MARCEL OFFER
As Lead of the Salesforce Marketing Cloud domain, I drive the technical and functional direction of SFMC initiatives—covering platform governance, solution design, and the delivery of new, value-creating use cases in close collaboration with external partners.With a background in B2B Marketing and experience shaped within the Mercedes-Benz Consulting environment, I bridge marketing strategy and marketing technology. I have continuously developed my Marketing Automation expertise through strong personal drive, curiosity, and a passion for building scalable, data-driven customer engagement solutions.
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