Marcelo B.
Founder @Tuti
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WORK HISTORY
Founder @Tuti
TUTI We are a social experience company. Present • Designed and launched a social media listening and management platform that processes massive data streams, enabling automatic categorization and competitive analysis. • Integrated Big Data and predictive analytics into decision-making tools, helping clients understand customer behavior and market trends. • Developed a real-time dashboard fully integrated with Facebook and Instagram, enhancing client engagement and improving response times.
EDUCATION
UCLA Anderson School of Management
Executive Education, Business Administration
SKILLS
ABOUT MARCELO B.
AboutI am a seasoned entrepreneur and strategic leader who has created multiple multi-billion-dollar companies from the ground up—often starting with just a PowerPoint presentation, execution capacity, and a relentless drive to succeed. With a proven track record of scaling businesses across diverse industries, I specialize in transforming innovative ideas into market-leading solutions.From founding Brazil’s and Latin America first pure play e-commerce platform and securing $128M in funding and taking to its Initial Public Offering to pioneering a revolutionary social media management platform at TUTI, I have consistently delivered transformative outcomes. My career is defined by creating and developing companies from scratch, creating value for myself, partners and investors. Also leveraging international business development experience allied with Big Data, predictive analytics, and a deep understanding of global markets to drive innovation, foster strategic partnerships, and achieve measurable growth.Achievements • Raised $128M for Submarino and achieved a successful IPO. • Generated $100M in revenue through a joint venture with Eutelia SpA. • Expanded Telefónica Wayra’s reach to eight countries, evaluating 280+ startups. • Grew Level Up Games’ operational productivity by 20%. • Negotiated the sale of Mandic Internet, delivering a 400% ROI for GP Investments GPCPII fund.• Big Data & Predictive Analytics: Turning data into actionable insights. • E-commerce Leadership: Building and scaling online platforms. • Startup Acceleration: Advising, investing in, and scaling startups globally. • Market Entry Strategy: Expanding businesses across diverse regions. • Strategic Partnerships: Leveraging networks for growth and innovation.
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