Marcelo Larpin
Chief Customer Officer @Randall Foods
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WORK HISTORY
Chief Customer Officer @Randall Foods
Vernon, CA, US
Executive role overseeing Sales, Demand Planning, Customer Service, and Pricing for $750MM portfolio.• Architected commercial strategy delivering +15% revenue growth and record $38MM EBITDA.• Built foodservice business from zero to seven national accounts (Panda Express, Waba Grill).• Expanded retail/club partnerships (Costco, Walmart, Aldi, Albertsons, Sam’s Club).• Instituted governance frameworks to protect profitability amid commodity volatility.• Regularly present commercial forecasts to Board of Directors.
EDUCATION
Citrus College
Associate's degree, Business/Commerce, General
California State University, Fullerton
Bachelor's degree, International Business
SKILLS
ABOUT MARCELO LARPIN
Visionary commercial leader with a track record of accelerating revenue, margin, and market share across the food & consumer goods space. I bring 15+ years of progressive leadership spanning $1B+ revenue portfolios, with a unique ability to unify Sales, Demand Planning, Pricing, and Customer Service into one cohesive growth engine.Currently serving as Chief Customer Officer at Randall Foods, where I architected an enterprise-wide commercial strategy that delivered +15% revenue growth and record $38M EBITDA in under 12 months. Built a zero-to-one national foodservice channel, secured strategic wins with Panda Express and Waba Grill, and expanded our retail/club partnerships with Costco, Walmart, Aldi, Albertsons, and Sam’s Club.Previously led a $1.15B sales portfolio at Foster Farms, turning around declining accounts like Kroger and launching new growth with Trader Joe’s, Target, Whole Foods, and Amazon. Secured over $137M in new business in under 12 months, while developing scalable sales playbooks and executive-level customer relationships. Core strengths:Enterprise P&L Ownership | Channel Expansion (Retail, Club, Foodservice)| Pricing & Margin GovernanceStrategic Partnerships | Organizational Transformation | Board & Investor Engagement
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