Marcelo Kreindel
Revenue & Channel Growth Executive | 15+ Years Driving B2B Sales and Marketing Excellence.
- Role
- Head of Corporate Marketing at North Shore Steel
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Marcelo Kreindel
With over 15 years of experience driving sales growth and marketing transformation across…
Experience
Head of Corporate Marketing
Jan 2020 — Present · Houston, TX, US
Progressed from Director of E-Commerce and Customer Experience Manager to Head of Marketing, spearheading strategic initiatives that drove measurable, bottom-line results- New Product Growth: Developed and executed multi-year lifecycle strategies for a new military-grade steel product line, achieving double-digit growth in new business inquiries across defense and high-spec markets- E-Commerce & Market Penetration: Directed cross-functional product, sales, and operations teams to launch a successful e-commerce platform, increasing online sales and accelerating market entry into new segments- Competitive Gap Analyses: Conducted in-depth market assessments to optimize resource allocation, refine campaign strategies, and boost overall market share- Budget Planning & Execution: Oversaw multimillion-dollar budgets, ensuring efficient deployment of resources and maximizing ROI across marketing and technology initiatives- Brand Consolidation: Unified five distinct business units under one cohesive brand identity, driving collaboration and strengthening brand consistency- Customer Experience & NPS: Orchestrated customer experience programs—from survey distribution and analysis to case management—resulting in higher Net Promoter Scores and increased customer loyalty- CRM & Marketing Automation: Implemented Salesforce CRM and Marketing Cloud to improve pipeline visibility, enhance forecasting accuracy, and deliver actionable insights to executive leadership.
Education
ORT Argentina
System Analyst, Information Technology
BIG school
Master in Artificial Intelligence, Artificial Intelligence
BIG school
Master in Digital Marketing, Business, Management, Marketing, and Related Support Services
University of Buenos Aires
Management in Information Systems (MIS), School of Business
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.