Marcelo Houang Ortega

WORK HISTORY

SKILLS

ABOUT MARCELO HOUANG ORTEGA

German speaking Brazilian Business Manager with international education, postgraduated in Automotive Industry Management. Specialized in Strategic Planning, Product, Price, Volume Planning and Market Intelligence for Passenger Cars. MBI Master of Business Innovation at Senai SC, focused on Electric Mobility and Sustainable Energies. Siemens Trainee, 2 years as strategy consultant for Mann+Hummel, 5 years at Toyota, from 2011 to 2022 Head of Product in BMW do Brasil, responsible for product and price planning, long range volume planning, business cases market proposals, portfolio and life cycle strategy aiming higher sales performance, customer satisfaction, competitiveness and financial optimization. Capability to plan within a highly volatile and complex business environment, with proven technical and financial knowledge, process improvement oriented project management. Great communication and leadership skills among internal and external stakeholders. Results driven coordination of 4 product analysts, coaching through empowerment, openness and team building, collaboration and trust. Since 2023 transferred to BMW Headquarters in Munich as Market Ambassador for Long Term Volume and Price Planning of Brazil, Mexico, Argentina and other Latin American markets, Japan, India, Thailand, Malaysia, Indonesia, Singapore, Turkey, Egypt and others. Focused in business cases evaluations for local production at so called Production Network 2, BMW plants spread strategically around the globe.