Marcelo Adriano Kuhn
Strategy and Digital Transformation Director, Latam @TD SYNNEX
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WORK HISTORY
Strategy and Digital Transformation Director, Latam @TD SYNNEX
Miami, FL, US
The W-C digital practice has the objective of the integrating Channels Partners, Distribution and Vendors in digital, highly automated and efficient end-to-end user experience (UX), including all BU (Sales, Operation, Finance, Marketing, Post Sales) throughout all Latin America. • I am responsible for the planning and implementing W-C Digital transformation in all Latin America.• Responsible for leading and building out a cross-functional strategic team that will execute and measure Digital adoption in different BU and Geographies. • Lead the Innovations roadmap and its recurring communication in all Latin America• Recommend development priorities against budget, business, and resource realities• Implement Data Driven Decision Making: Make extensive use of data available to company’s employees at all levels to enable better business decisions. • Develop new opportunities, including business models, geographies and products in physical and digital spaces• Drive the adoptions and enable major Business Partners on W-C Hybrid Multi Cloud strategy• Drive the adoptions and enable major resellers, system integrators and service providers on LAER (Land, Adopt, Expand, Renew) customer engagement model • Lead CX (Customer Experience) and UX (User Experience) strategy and adoption in all Latin America • Executive relationship with top resellers, Vendors and GMs throughout the region
EDUCATION
Federal University of Rio Grande do Sul
Major, Marketing
FGV - Fundação Getulio Vargas
MBA, Marketing
FGV - Fundação Getulio Vargas
MBA, Finance
SKILLS
ABOUT MARCELO ADRIANO KUHN
I am a seasoned professional with an extensive Sales experience, including Enterprise Customers, SMB, Partner Management and Alliances. I have more than 18 years leading the B2B strategy and Business Development for companies like Dell, Cisco, Microsoft, Citrix, VMware, Oracle, Symantec, McAffe, Intel, AMD, Redhat, and others. My career achievements include MULTI geographic responsibilities (Brazil and All Latin America regions), as well as, P&L Management, Sales management and project development expertise.
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