Marcel Melzig
Strategic Partner @Liganova
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WORK HISTORY
Strategic Partner @Liganova
Stuttgart, DE
LIGANOVA is a well-established agency group for brand & retail experiences. We attract brands to communities and create meaningful experiences in physical, digital and virtual spaces - from idea and design to realization and production.
ABOUT MARCEL MELZIG
I help fashion, luxury and sportswear brands grow relevance and demand by connecting data, culture and brand experience. With 15+ years across global markets, I translate signals (consumer behavior, platform dynamics, category shifts, resale performance) into decision-ready strategy and into experience concepts and activation roadmaps teams can implement. I’m most useful when you need clarity fast: • Executive research & briefings (signals → implications → decisions) • Brand experience opportunity maps + KPI frameworks • Resale & circular strategy (business case, partner landscape, rollout logic) • Marketplace/platform dynamics (B2B, B2B2C) and growth priorities When execution requires specialist capabilities (data, tooling, experience delivery), I can activate a trusted ecosystem - while remaining independent and accountable for the outcome.
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