Marcellus Northington-Winston
Artist, Entrepreneur, Owner, Designer, Marketer, WEB3 - Leader, CEO, NCAT Senior, Founder, Stylist
- Role
- Design Associate at Dark Matter Media
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Marcellus Northington-Winston
Marcellus Christopher Northington-Winston, a senior marketing students at the esteemed…
Experience
Design Associate
Aug 2024 — Present · Chicago, IL, US
Shibuya Tyson is a music and media brand focused on promoting hip-hop culture, being founded within the Chicago scene, sharing a spotlight on artist worldwide. It features exclusive content such as interviews, live performances, and behind-the-scenes footage with emerging artists, producers, and influential figures. The brand name is inspired by Shibuya, a lively district in Tokyo, symbolizing a blend of cultural influences and the dynamic energy of urban music.DJ Kenn Aon is a notable music producer and DJ, originally from Japan but deeply involved in the Chicago hip-hop scene. Known for his work with Chief Keef and the Glory Boyz Entertainment collective, DJ Kenn played a key role in the Chicago drill music movement. He is respected for his unique production style and contributions to the success of various hip-hop artists.Position: Intern/AssistantOrganization: Shibuya Tyson / DJ Kenn AONResponsibilities: • Digital Content Creation • Design YouTube thumbnails and edit videos to enhance engagement. • Create digital media campaigns for promoting T-shirt merchandise. • Merchandise Design & Music Production: • Develop designs for branded merchandise. • Assist in producing music tracks with DJ Kenn Aon. • Brand Support • Aid brand growth through strategic marketing and social media. • Undertake various tasks to improve brand visibility.Achievements: • Increased YouTube viewership with compelling content. • Boosted merchandise sales through effective campaigns. • Collaborated on music production, enriching the brand’s audio offerings.
Education
North Carolina Agricultural and Technical State University
Bachelor's degree, Marketing
2020 — 2024
Hermitage High School
Advanced Diploma, General/ Advanced Public Education
2016 — 2020
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