Marcello Sormani

Senior Regional Sales Manager South Europe, Turkey and Israel @Lexar

Shenzhen, CN

Challenge: Drive growth and profitability throughout 9 countries in Europe and part of Middle East. Develop vision and implement plan to increase market share and create greater brand recognition. Build top-performing sales teams and ensure high levels of customer satisfaction. Select Achievements: • Skyrocketed Lexar sales to multimillion dollar growth by creating high-value revenue streams and business opportunities • Expanded market share to 30%. As a SRM, due to my seniority role, involving high level of responsibility and self-motivation, I enjoy the challenge of growing the business reporting directly to a Regional Managing Director ( Europe / Africa ). Some of my duties include: create the distribution strategy in all the Geographic Areas responsible for managing all operations within countries. This involves taking responsibility for profit, revenue, cash and quality targets. agreeing annual budgets and producing a detailed business operating plan divided by areas quarterly and targets for revenues, profits, and monthly forecasts recruit and manage staff, including performance monitoring, and possibly mentoring and training. the role is client facing, and so daily contact with International Distributors and Clients is a big part of my job.

Uniecampus

Bachelor's degree

CESMA Executive Education

Master

Istituto Europeo di Design

Master