Marcello Marra
Digital Marketing and Communication Manager @SACE
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WORK HISTORY
Digital Marketing and Communication Manager @SACE
Roma, IT
Supervision of all digital communication activities aimed at brand awareness, traffic and lead acquisition- Planning and conducting a multi-media strategy (digital and otherwise) to support the Business, aimed at attracting new customers and increasing profitability- Managing the Performance Advertising activities (SEA, Display, DEM, Video, Native, Social, RTB, Media buying.) focusing on the contributions of external agencies on the optimization of results in terms of conversion and CPA- Defining SEO and Analytics strategies and coordinating suppliers for implementation- Planning off line campaigns (DOOH, press, radio) aimed at increasing the Brand Awareness- Negotiating and hiring new suppliers- Coordinating creatives and copy specialist for campaign creatives and landing pages- Briefing UI/UX team in order to have new landing pages for promotions- Budget forecasting, allocation and supervision
EDUCATION
24ORE Business School
Marketing B2B
Westminster Kingsway College
English Course
Università Cattolica del Sacro Cuore
Bachelor's degree, Economia aziendale/manageriale
Università degli Studi di Bari
Master's degree, Marketing
SKILLS
ABOUT MARCELLO MARRA
Over a journey of +15 years as a digital marketing expert I learnt many techniques and high proficiency in all digital marketing activities and channels. My career started as a SEM and SEO specialist and progressively moved ahead as web marketing manager for all paid and unpaid channels. I learnt identifying best POEM strategies for big and small companies operating in different industries, with different budgets and business models, either in B2C and B2B market.My profile is both analytical and creative, I\'m a technician of the web with a solid knowledge of the business achieved thanks to my studies and several years of experience spent in marketing teams of multinational companies.Specialties: Project Management, E-commerce, Search Engine Marketing, Digital Marketing, Online Advertising, Paid Search, Search Engine Optimization, Web Analysis, Social Media Marketing, B2B Marketing, Keyword advertising, Media buying
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