Marcello Magno

About Marcello Magno

Growth Driver:I have over a decade of experience leveraging data and technology to drive marketing strategy for some of the largest brands in the world, with a particular passion for entertainment, media, and video games. I’ve served as the lead analytics consultant on several global marketing strategy initiatives, ranging from acquisition via segmentation activation, retention via loyalty personalization, product portfolio management, pricing optimization, and brand positioning. I’ve played critical roles in client engagement and retention, building key relationships by shepherding repeated engagements with Disney, Warner Brothers, Microsoft/Xbox, Electronic Arts, Riot Games, Meta, Google, Hasbro, Chase, Target, Nike, and dozens of Fortune 500 brands.Leader:I have a successful track record for leading interdisciplinary scientists and technologists, including building and scaling a modernized global team of data scientists, behavioral scientists, data analysts, and engineers with team retention consistently among the highest in the organization. I co-led a data and analytics practice of 60 that fueled an experience transformation firm, influencing ~$230MM of revenue annually. I’m passionate about mentoring talented individuals and helping them grow into the leaders of tomorrow. Additionally, I’ve ran training sessions within the company for hundreds of attendees and conducted leadership talks for thousands of employees. Scientist and Communicator:I have a deep understanding of statistical modeling, machine learning, and scientific computing oriented mathematical modeling. Beyond this, I’m an excellent communicator who can take highly technical concepts and distill them down to pragmatics that decision makers can take action against. This has led to an accumulation of hundreds of presentations to C-level executives and key clients. This allows me to be a unique facilitator between the worlds of data, analytics, behavioral science, technology, business, and strategy. I’ve guest lectured on various occasions on the role of data driven analytics in the product design process. I’ve also shaped the Data Science curriculum as a professional consultant and advisory board member for UCLA and El Camino College. I have a passion for leveraging this experience to help shape how AI ethically revolutionizes industry.Fun Facts:I’m a devoted husband and father, former math teacher, hobby artist, and avid fan of geek pop culture.

Experience

1. Chief Analytics Officer

   Breakthrough Research

   Jan 2024 — Present · Los Angeles, CA, US

   Responsible for analytic capability at large inclusive of strategy, innovation, delivery, and client facing consultation.

Education

• University of California, Berkeley

  Bachelor’s Degree, Mathematics

  2000 — 2004

• UCLA

  Advanced to candidacy for Master of Arts, Mathematics

  2008 — 2010

Skills

• Mathematical Modeling
• Consumer Behaviour
• Team Management
• Data Analysis
• Segmentation
• Data Modeling
• Management
• Spss
• Quantitative Research
• Marketing Research
• Discrete Choice
• Mathematical Programming
• C++
• Mentoring
• Presentations
• Teaching
• R
• Consulting
• Customer Insight
• Survey Design
• Programming
• Applied Mathematics
• Matlab
• Statistical Data Analysis
• Bayesian Networks