Marcello Bozzoli Malerba
Businees Unit Manager @KEYENCE CORPORATION
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WORK HISTORY
Businees Unit Manager @KEYENCE CORPORATION
Bologna, IT
Lead and develop a team of technical and commercial professionals• Full responsibility for BU revenue performance• Define commercial strategy, pricing positioning, and market expansion plans• Drive solution-based sales approach targeting OEMs and industrial end-users• Strengthen key account relationships at technical and decision-making levels• Improve operational coordination between sales and marketingKey Achievements:• Increased BU revenue• Improved gross margin through pricing and portfolio optimization• Reduced sales cycle inefficiencies by implementing structured sales processes
EDUCATION
Alma Mater Studiorum – Università di Bologna
Master's degree, Management engineer
SKILLS
ABOUT MARCELLO BOZZOLI MALERBA
I am an engineer and Business Unit leader with over 15 years of experience in industrial environments, combining technical depth with commercial strategy.My career spans project management of complex product lines, production planning for advanced machinery, and full Business Unit leadership with revenue accountability. I specialize in driving scalable growth by aligning engineering, manufacturing, and sales organizations toward measurable business results.I bring a strong solution-driven mindset, focusing on delivering tangible ROI to industrial clients while developing high-performing teams and structured commercial processes.I am currently interested in senior leadership roles within industrial machinery, robotics, or turnkey systems, where I can leverage my combined operational and commercial background to drive strategic growth.
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