Marcella R.

About Marcella R.

As a strategic communications leader with over 15 years of experience in both global corporate and non-profit environments, I specialize in elevating the employee experience through innovative, high-impact internal communications. Known for creating dynamic campaigns and crafting compelling, concise content, I connect employees with organizational vision, mission, and purpose. I am skilled at translating complex information into accessible, engaging messages that foster alignment and drive engagement at all levels. My approach combines creativity, leadership, and a deep understanding of business objectives, empowering teams and driving organizational success.

Experience

1. Sr Manager of Communications

   Upstart

   Jul 2025 — Present · Seattle, WA, US

   As a senior communications leader at Upstart, I drive internal storytelling and engagement strategies that connect employees to our mission and bring our culture to life. My focus is on creating clarity, alignment, and momentum across teams through thoughtful narrative development, scalable systems, and impactful campaigns that celebrate who we are and where we’re going.Key achievements include:Elevating Upstart’s weekly, all-company meeting through structured planning, consistent execution, and creative storytelling.Building and launching Upstart’s refreshed Employer Value Proposition (EVP) framework, a unified narrative that defines our identity as an employer and fuels both internal and external storytelling.Leading the rollout of our EVP activation and awareness strategy, partnering with the People Team to integrate our brand pillars across channels.

Education

• Gonzaga University

  M.A., Communication and Leadership Studies

• Gonzaga University

  B.A., Applied Communication Studies

Skills

• Marketing
• Copy Editing
• Nonprofits
• Press Releases
• Corporate Communications
• Public Speaking
• Marketing Communications
• Editing
• Content Development
• Community Outreach
• Email Marketing
• Strategic Communications
• Leadership
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Management
• Branding & Identity
• Event Management
• Employee Engagement
• Web Content
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Event Planning
• Digital Communication Strategy
• Non-Profits
• Strategy
• Publicity