Marcella Murley
Branded & Campaign Pos Marketing Manager @Asda
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WORK HISTORY
Branded & Campaign Pos Marketing Manager @Asda
Leeds, GB
EDUCATION
The Manchester Metropolitan University
Marketing management, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MARCELLA MURLEY
Responsible for the execution and implementation of Branded POS & Experiential activity across Asda Superstores.*Landing instore customer communications in line with masterbrand, Commercial & customer plans*Delivering instore communications that drive value cut through, reaffirm low prices and drive quality reappraisal across POS Toolkit & Masterbrand and Branded POS via Asda Media Partnerships *Support in the execution of specific instore communications packages, that support investment from brands into Asda Events, developing a cohesive customer journey, with full retail engagement *Executing instore packages delivering against key customer & commercial propositions, that support AMP growth, with full retail engagement *accountability for executing compelling experiential activity, to drive basket spend, engagement and shopper satisfaction with a key focus on own brand at key campaign moments such as Christmas, Easter & Halloween
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