Marcella Troni
Business Insight Leader @Tetra Pak
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WORK HISTORY
Business Insight Leader @Tetra Pak
Modena, IT
My current role focuses on identifying market trends, customer behaviors, and competitive dynamics to support long-term planning and tactical execution. I lead packaging and consumer research ensuring stakeholders at all levels have the right insights at the right time.Key contributions include:• Delivered actionable insights supporting Tetra Pak C-suite executives decisions and strategic 3-year planning.• Anticipated market trends and competitive shifts to enable proactive business strategies.• Led consumer insights and research for sustainable packaging, including the global sustainability research, Carbon Trust logo verification, enhancing brand credibility and customer engagement across Tetra Pak markets.• Optimized packaging and private label offerings using market trends and retailers insights to drive growth.
EDUCATION
High School A. Tassoni
Scientific Diploma
University of International Business and Economics
UIBE International Business , Chinese Economy
Università degli Studi di Modena e Reggio Emilia
Bachelor degree, International Marketing & Economics
Università degli Studi di Modena e Reggio Emilia
Master Degree, International Management
ABOUT MARCELLA TRONI
Creative and data driven with 7+ years of experience in Market Research and Marketing Strategy, I turn data into strategic decisions that drive growth and innovation on a global scale.Currently working in the Global Marketing Team as a Business Insight Leader at Tetra Pak.Known for my curiosity, clear communication, and problem-solving mindset. I bring a mix of creativity, empathy, and strategic thinking to everything I do.
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