Marcella Ogborn

About Marcella Ogborn

I’ve spent over a decade building full-stack marketing and communications for mission-driven and nonprofit-focused B2B SaaS companies, including GiveGab, Bonterra, Spiral, and now MemoryFox. I was introduced to philanthropy early in life, which shaped how I think about impact, dignity, and the responsibility that comes with building platforms meant to serve others. That perspective has guided my work across startups and growth-stage companies serving nonprofits, educational institutions, and foundations.At GiveGab, I led marketing and communications that supported rapid growth across giving campaigns and customer engagement. During my time there, partner fundraising results on Giving Days expanded dramatically, growing from roughly in 2015 to over $9.9 million by 2022 on GivingTuesday alone, reflecting strong momentum in nonprofit adoption and platform impact.Across organizations, I’ve led brand and messaging strategy, content and editorial leadership, go-to-market initiatives, and customer storytelling. I build programs from the ground up, scale what works, and work closely with product, sales, and executive teams to turn mission into measurable outcomes.I’m drawn to environments where marketing serves users first, builds trust, and fuels impact at scale. I also continue to collaborate directly with nonprofit organizations to stay grounded in the realities behind the metrics.If you’d like to learn more about the values and experiences that shape how I work, you can read my full story here:

Experience

1. Contract Marketing Lead

   Memoryfox

   Dec 2025 — Present

   Serving as interim marketing support during maternity leave, owning execution across core marketing initiatives, including content, campaigns, and go-to-market priorities to maintain momentum and performance.Helped complete the writing, publication, and promotion of the 2025 Ethical Storytelling Report:

Education

• SUNY Oneonta

  Bachelor of Science - BS, Mass Communication & Media Studies - Sociology Minor

• SUNY New Paltz

  Bachelor of Arts - BA, Speech-Language Pathology/Pathologist

• Iona University

  Postgraduate Credits , Public Relations, Advertising, and Applied Communication

• Kellogg Executive Education

  High-Impact Selling: A Toolkit for Success, Selling Skills and Sales Operations

  2020 — 2020