Marcella M.
Vice President of Expansion & Partnerships @Aware
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WORK HISTORY
Vice President of Expansion & Partnerships @Aware
Berlin, DE
Senior management team member and board attendee reporting to Founder/ CEO- Owned and executed the end-to-end go-to-market for Germany, Austria, Netherlands- Scaled Aware’s location network from 0 to 35 active locations across 3 countries within 18 months- Launched new markets and locations end-to-end: Market selection, partner acquisition, commercial negotiations, hiring, on-site rollout- Built and operationalized a strategic retail partnership with dm-drogerie markt (Europe\'s leading drugstore chain), enabling on-site blood draws in selected dm stores- Closed and scaled strategic partnerships with leading health and wellness players including Sunday Natural and TeleClinic- Created scalable expansion and partnership processes to support international growth and repeatable market entryAbout Aware:Aware is a European preventive health platform that makes professional blood testing easily accessible through a combination of physical locations and digital health technology. By integrating certified medical labs, a curated partner network, and a consumer-facing app, Aware enables users to measure, understand, and actively manage their health over time. The platform translates complex lab data into actionable insights, empowering individuals to make informed, data-driven lifestyle and health decisions.
EDUCATION
Emirates Institute for Banking and Financial Studies
Management Abroad Course Dubai
University of Victoria
Business Administration
FAU Erlangen-Nürnberg
KUS - Klassenzimmer unter Segeln ("Classroom under Sail")
WHU – Otto Beisheim School of Management
Bachelor of Science (BSc)
Le Wagon
FullStack Developer, Web Development
ABOUT MARCELLA M.
Passionate about building and scaling lifestyle and health brands that create meaningful experiences and lasting impact. Over the past years, I’ve led international expansions, strategic partnerships, and go-to-market initiatives across Europe, transforming complex challenges into repeatable growth models and operational processes.I have extensive experience in launching new markets, designing scalable partnerships, and driving business growth at senior management level, having contributed to both fast-growing startups and successful exits. My background spans healthtech, wellness, and venture capital, giving me a holistic perspective on innovation, brand building, and growth strategies.
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