Marcel Köhler
Senior Marketing & Communications Manager - Catena-x @Bosch
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WORK HISTORY
Senior Marketing & Communications Manager - Catena-x @Bosch
Berlin, DE
Developed use case marketing structure, standardized materials, and internal channels creating basic understanding of Catena-X use case requirements • Represented Bosch towards Catena-X Association and developed internal awareness initiatives
EDUCATION
IHK Berlin
Apprenticeship Marketing Manager
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts, Marketing & Corporate Finance
FOM University of Applied Sciences for Economics and Management
Master of Arts (M.A.) Management, Marketing & Sales
ABOUT MARCEL KÖHLER
Product Marketing Leader & Market Educator with 10+ years transforming complex technologies into compelling market narratives. I specialize in building B2B software portfolios from concept to market in Industry 4.0, Digital Twins and Semantic Data Management.At Bosch, I\'ve led product marketing from concept to market for portfolios including Bosch Semantic Stack, NEXEED Industrial Application System, and Production Performance Manager, working across Product Management, Marketing and Sales enablement.My strength lies in translating technical complexity into business value – balancing technical credibility with business accessibility. Whether creating thought leadership content, leading cross-functional marketing initiatives, or developing scalable content frameworks, I lead project teams through the full marketing lifecycle: from strategic positioning and portfolio narrative development to campaign execution and customer enablement.Before Bosch, I spent several years at IBM focusing on ecosystem development, IoT research, and marketing for developer platforms—which got me hooked on making complex technologies accessible to business audiences. I started my career in advertising agencies, which taught me the fundamentals of creative campaigns and hands-on client work.What drives me: Breaking down silos. Between data systems, yes – but also between departments and companies. I enjoy the challenge of product lifecycle digitization where technology enables new forms of collaboration. Plus, I\'m fascinated by marketing itself: how great campaigns work, what makes messaging stick, how B2B trends evolve.Happy to connect if you\'d like to discuss B2B marketing, digital transformation, or exchange ideas on what\'s working in the market right now.
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