Marcel G.
Senior Graphic Designer @Newsnation
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WORK HISTORY
Senior Graphic Designer @Newsnation
US
Design and produce broadcast-ready graphics, lower thirds, and set visuals for multiple national news programs using Adobe After Effects, Photoshop, and Illustrator, ensuring brand consistency across all on-air assetsLead design initiatives for special coverage and breaking news segments, collaborating with producers and on-air talent to translate editorial narratives into compelling visual storytelling under tight deadlinesDevelop comprehensive visual standards documentation and training materials that improved team efficiency and onboarding speed for new designers and producersPartner with cross-functional teams including editorial, production, and technical staff to align creative execution with strategic brand guidelines and broadcast standardsContribute to set design concepts and visual refresh projects, supporting the network\'s evolving brand identity
EDUCATION
University of Illinois Chicago
Bachelor's degree, Graphic Design
ABOUT MARCEL G.
Here\'s the thing about design: it\'s never really \'done\'.\"Much like my portfolio (which I promise I\'ll stop tweaking. right after this one last adjustment), great design is an ongoing conversation between vision and execution. I\'m Marcel Griffith, a Senior Graphic Designer who\'s spent 8+ years turning complex ideas into visual stories that actually connect with people, whether that\'s 60+ million households tuning into national news broadcasts or 200+ students discovering their creative voice.By day, I\'m designing broadcast graphics and on-air elements for NewsNation Network, collaborating with producers to deliver compelling visuals under the kind of deadlines that make \"fast-paced\" feel like an understatement. I\'ve led initiatives that reduced production times while improving quality, because efficiency and excellence aren\'t mutually exclusive.By night (and weekends, and honestly whenever inspiration strikes), I take on creative challenges that push beyond the 9-to-5. As Creative Director for \"The Purple Block Party\", in very short time, I developed the complete brand identity for a large-scale cultural festival celebrating unity throughout Chicago. It\'s this kind of work that reminds me why I fell in love with design.I also teach, As a Business Digital Multimedia Professor, I\'ve mentored 200+ international students, achieving a 27% increase in satisfaction by making design education actually relevant. Teaching forces you to articulate why design works, not just that it works and that makes me a better designer.I\'ve driven 65-73% YoY traffic increases for PR clients, delivered Fortune 500 presentations with a 98% on-time rate, and streamlined workflows that keep teams moving without sacrificing creativity.Currently seeking: Opportunities where thoughtful design meets merges with impact.P.S- Yes, my portfolio is finally updated. For now.
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