Marcel Göllnitz-Lichtenstein

Founder Owner @Trailblazer Sports & Entertainment

Berlin, DE

Trailblazer Sports & Entertainment is one of the leading boutique sports agencies based in Berlin. Our focus is on 360° talent management, strategic marketing and sponsorship consulting, customized sports rights marketing, and new business development in the sports industry. We act as a bridge between personalities from sports and entertainment, companies, brands, sports rights holders, agencies, media, and other key industry players.As pioneers, we support our clients in emotionalizing their brands and rights through outstanding projects, future-oriented marketing, and storytelling—helping them become trailblazers for their target audiences and communities. Our work is built on authenticity, trust, strong values, sustainability, creativity, and passion.Our Services:• Holistic management and representation of public figures, especially from sports and entertainment (athletes, creators, influencers, speakers, experts, moderators, artists, and models)• Comprehensive marketing & sponsorship consulting for companies, brands, rights holders (teams, clubs, federations, events), startups, service providers, and charity organizations• Marketing & monetization of sports rights, products, events, platforms, and more• Talent, testimonial & speaker relations for companies, brands, and media: consulting, concept development, talent selection, and organization• Organization of workshops, lectures, and seminars in management, sports marketing & sponsorship, sales, and personal development• Development and commercialization of media concepts, formats, and products• Content production (photo, video, audio) including marketing and social media strategy• Business development & project management, including merchandising, business models, marketing strategies, and concept developmentLet’s talk about your project and find the best way forward for you!

SPOAC - Sports Business Academy by WHU

Certificate SPOAC Excellence Program, From Idea to Impact

IST-Hochschule für Management

IST-Certificate Sporteventmanager, Sporteventmanagement

Deutsche Sporthochschule Köln

Diploma, Sport Economics & Management