Marcel Bekers

About Marcel Bekers

I am a senior executive with more than 20 years of experience leading multi-site retail, services, and sales-driven organizations through growth, transformation, and operational revitalization. I specialize in scaling performance across distributed teams, strengthening execution disciplines, and building cultures where accountability and engagement drive measurable results.My leadership spans P&L ownership across 140+ locations, regional and national sales organizations, and service-based businesses with recurring revenue models. I have led organizations through turnaround situations, market expansion, cultural transformation, and profitability improvement, consistently delivering growth in revenue, gross margin, and EBITDA while elevating the customer and employee experience.I believe culture is the multiplier. When leadership aligns purpose, process, and performance expectations, teams engage differently, and results follow. My approach combines strategic clarity with operational rigor: clear priorities, disciplined execution, data-informed decision-making, and leadership development at every level of the organization.Whether revitalizing underperforming markets, building high-performance sales teams, or guiding executive-level strategy, my focus remains the same: create environments where people thrive, customers stay loyal, and businesses grow sustainably.

Experience

1. Interim President COO

   Ivanko Barbell Company

   Mar 2024 — Present · San Pedro, CA, US

   Leading strategic and operational transformation initiatives, aligning business functions, improving execution discipline, and positioning the organization for sustainable growth through enhanced leadership, process optimization, and go-to-market strategy refinement.

Education

• Avans University of Applied Sciences

  BBA, Economics

Skills

• Direct Sales
• Inspiration
• Call Center
• Employee Training
• Retail
• B2b
• Negotiation
• Strategy
• Business Development
• Call Centers
• Training
• Customer Satisfaction
• Executive Management
• Solution Selling
• Telecommunications
• Sales Operations
• Customer Retention
• Expense Management
• Wireless Technologies
• Sales
• Sales Management
• Mobile Devices
• Income Statement
• People Development
• Strategic Planning
• Product Launch
• Wireless
• P&L Management
• Management
• Team Building
• Start-Ups
• Product Diversification
• Coaching
• P&L
• Forecasting
• Budgets
• Human Resources
• Career Counseling
• Leadership