Marcela Vera

About Marcela Vera

I’m a global partner marketing leader focused on one thing: turning strategic partnerships into measurable revenue impact. I operate in the sweet spot where executive alignment, multicultural fluency, and disciplined growth strategy meet. I have built and scaled global partner marketing engines within complex enterprise environments, collaborating with Fortune 500 integrators such as Accenture, Deloitte, and PwC to drive pipeline and executive visibility.Here’s what that looks like:* 7,700+ leads generated YoY*$16M+ pipeline influenced through global digital programs and executive roundtables* 23% increase in marketing-driven opportunities* Scaled multi-region thought leadership initiatives aligned to sales and alliance prioritiesI thrive in matrixed global organizations — aligning sales, alliances, and field marketing around shared commercial outcomes. I elevate executive presence, sharpen partner positioning, and ensure marketing is directly tied to revenue performance.As a multilingual and multicultural leader, I bring a differentiated advantage: I build trust across regions, cultures, and leadership styles. I know how strategy must flex across markets — and how to keep it commercially focused. Outside of marketing, Brazilian Jiu-Jitsu shapes how I lead. Position before pressure. Leverage over force. Long-term strategy over short-term noise. The mat teaches discipline, patience, and how to win through intelligence — principles I apply to negotiation, alliance building, and global brand strategy. Multicultural. Multilingual. Strategically disciplined.

Experience

1. Global Partner Marketing Manager - Global System Integrators

   Palo Alto Networks

   Feb 2026 — Present · Austin, TX, US

   Lead global partner marketing strategy within a multi-billion-dollar enterprise security platform, aligning Global System Integrators to accelerate Identity Security growth across AI-driven transformation initiatives.Operate at the intersection of ecosystem activation, executive positioning, and revenue acceleration across North America, EMEA, LATAM, and APJ.• Strengthen the Identity Security market narrative by activating Global System Integrators as strategic amplifiers, reinforcing enterprise positioning during post-acquisition integration• Architect scalable global thought leadership platforms positioning Identity Security as a foundational pillar in AI-driven enterprise transformation• Activate enterprise partner ecosystems to accelerate pipeline across strategic accounts in North America, EMEA, LATAM, and JPAC• Elevate executive alignment across alliances, sales, and field marketing to convert ecosystem engagement into measurable commercial impact• Drive cross-regional partner programs designed to expand market influence, increase strategic account penetration, and strengthen enterprise revenue contribution

Education

• Ibmec

  MBA, Marketing

  2003 — 2004

• Universidade Candido Mendes

  College, Business Administration

  1996 — 2001

• Colégio Cruzeiro - Deutsche Schule

  High School, High School/Secondary Diplomas and Certificates

  1985 — 1995

• Austin Community College

  College, Technical Business Writing

  2011 — 2013

• Centro Universitário Ibero-Americano

  Postgraduate education, Translation English-Portuguese

  2009 — 2010

Skills

• Management
• Team Building
• Microsoft Word
• Team Leadership
• Business Requirements
• Microsoft Office
• Sales
• Proposal Writing
• Strategic Partnerships
• Manage Client Relationships
• Customer Relations
• Powerpoint
• Social Networking
• Social Media Marketing
• Business Development
• Negotiation
• Forecasting
• Contract Management
• Strategic Planning
• Account Management
• Business Analysis
• Translation
• Portuguese
• Indesign
• Analysis
• Html + Css
• English
• Teamwork
• Marketing
• Writing
• Public Speaking
• People Management
• Contract Negotiation
• Spanish
• Operations Management
• Social Media
• Sales Support Tools
• Photoshop