Marcela Gómez

About Marcela Gómez

Dynamic communications and marketing leader with 30+ years of experience in advertising, public relations, and inclusive brand strategy. Expert in developing culturally relevant campaigns that help corporations, government agencies, and nonprofits authentically connect with diverse audiences across the U.S. and internationally. Proven ability to lead teams, manage complex projects, and deliver results through strategic communications, community engagement, and partnership building. Experienced public speaker and facilitator on cross-cultural communication and DEI-related topics. Recognized for protecting and elevating client brands while amplifying their reach. Recognized for adaptability and cultural agility in navigating diverse sociopolitical environments across the U.S. and internationally. Passionate community leader with a strong record of supporting entrepreneurship, mentoring women and youth, and advancing arts and cultural organizations. Former digital nomad who spent 20 months traveling to 12 countries, bringing a unique global perspective and cultural adaptability to leadership and community engagement.I am the co-founder and current CEO of Culture Shift Team (CST), a B-Corp certified, women- and minority-owned consulting firm and full-service marketing and advertising agency. CST specializes in brand strategy, inclusive communications, and equity-centered outreach, helping corporations, nonprofits, and government agencies authentically connect with diverse audiences across the U.S. and internationally.I currently serve as the immediate past president of the National Speakers Association New York City Chapter. Over the years, I’ve also held leadership positions as president and board chair of the Tennessee Latin American Chamber of Commerce, board member of the Nashville Area Chamber of Commerce, and founding board member of Conexión Américas, among other organizations committed to equity and community development.As an author and speaker, I share stories, strategies, and insights to inspire women and leaders to live with purpose and courage. I am the creator of THE C.R.E.A.T.E. Framework™, a tool designed to help people challenge limiting beliefs and embrace transformation, which you can learn more about on marcelagomez.comBeyond my professional work, I take pride in being a mother. My son, Esteban Pedraza, is an award-winning independent filmmaker whose film Bogotá Story premiered at the 2023 Venice International Film Festival and went on to win multiple awards, including Best of Fest at the 2024 Palm Springs ShortFest.

Experience

1. Founding Partner

   Culture Shift Team, Inc

   Nov 2017 — Present · Nashville, TN, US

   Helping Fortune 500 companies, government agencies, and not-for-profit organizations better understand and leverage the changing demographics in the marketplace.

Education

• Universidad Jorge Tadeo Lozano

  BS, Advertising

  1985 — 1989

Skills

• Online Advertising
• B2b
• Direct Marketing
• Small Business
• Nonprofits
• Strategic Partnerships
• Strategic Communications
• Non-Profits
• Brand Management
• Fundraising
• Marketing Strategy
• Brand Development
• Public Relations
• Mobile Marketing
• Media Relations
• Personnel Selection
• Entrepreneurship
• Copywriting
• Brand Licensing
• Business Development
• Digital Marketing
• Relationship Marketing
• Email Marketing
• Marketing
• Social Media
• Event Management
• Training
• New Business Development
• Marketing Communications
• Facebook
• Start-Ups
• Public Speaking
• Creative Strategy
• Leadership
• Advertising
• Online Marketing
• Strategic Planning
• Strategy
• Lead Generation
• Management