Marcela Aguilar
MSc International Marketing | Skilled in Lifecycle Marketing, Segmentation, Analytics | ENTJ-T
- Role
- Email and Sms Marketing Specialist at Miami Dolphins and Hard Rock Stadium
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Marcela Aguilar
As a lifecycle marketing professional, I use automation, segmentation, and data-driven insights to build customer journeys that educate, nurture, convert, and retain audiences. My experience centers on executing and optimizing email and SMS campaigns, leveraging marketing automation and audience targeting to deliver personalized engagement at scale.Currently supporting lifecycle marketing initiatives for organizations, including the Miami Dolphins, Miami Open, and Formula 1 Miami Grand Prix, with a growing focus on campaign performance analysis and using data to further understand and optimize audience engagement.
Experience
Email and Sms Marketing Specialist
Miami Dolphins and Hard Rock Stadium
Apr 2026 — Present
Education
Florida International University
Bachelor of Business Administration - BBA, Marketing
2019
Hult International Business School
Master of Science - MSc, International Marketing
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