Marcela C.

Development and Operations Ymca of the East Bay @Ymca Of The East Bay

Berkeley, CA, US

Contribute to the development and execution of fundraising campaigns and donor stewardship strategies at the YMCA of the East Bay, working directly with the Chief Development Officer to support organizational giving and impact.Manage and optimize Raiser’s Edge CRM for accurate donation processing, donor segmentation, and detailed reporting to support fundraising goals.Coordinate annual fundraising campaigns with YMCA East Bay branches. Produce compelling donor communications such as thank-you letters, event follow-ups, and year-end tax documentation to strengthen donor relationships.Generate actionable reports and dashboards to inform the Chief Development Officer and executive leadership for data-driven decisions.Handle all financial gift processing, payroll deduction tracking, and credit card reconciliations, and ensure compliance with audit standards.Lead the creation and management of targeted email campaigns, mailing lists, and donor engagement materials to boost campaign effectiveness.Provide Spanish translation and cultural adaptation support for the Marketing Department’s fundraising materials—ensuring inclusive communication that resonates with our diverse donor base.

University of Massachusetts Boston

Post BA

Northeastern University

Master's degree

Fundación Universitaria Empresarial de la Camara de Comercio de Bogotá

Bachelor's degree

Centro de la imagen Zona Cinco (Center of development of the image Zone Five )

Photography

Massachusetts Institute of Technology

Sustainability Studies

Harvard University Graduate School of Education

Cultural Agents Initiative Studies

Universidad de Los Andes

Brand Management Graduate Program

東京外国語大学 / Tokyo University of Foreign Studies

Fashion merchandising certificate