Marcela Beneito

About Marcela Beneito

Seasoned marketing executive with 15+ years of experience in developing strategies and managing programs to boost billings and customer engagement for various banks in LAC markets. MBA from the European School of Economics (Rome).Worked in world class multinational companies and adopted high-quality standards and a customer-centric approach as natural means to accomplish results. My experience includes developing and launching new products and programs for direct clients, as well as developing business relationships (B2B) providing valuable brand, marketing and communication advice to banks.Areas of expertise: product development based on market research data, product line strategy, rewards programs optimization, digital marketing, consumer engagement strategy (loyalty programs, experiential marketing, special events), pitch and development of new businesses (B2B), managing disperse and diverse markets. Leadership Skills: strategic and innovative thinking, influencing others, oral and written communication both in English and Spanish, multicultural work team management, commitment to results, high quality standards and customer service.

Experience

1. Manager Product Management

   Mastercard

   Dec 2022 — Present · Miami, FL, US

Education

• European School of Economics

  MBA, MBA

  2005 — 2006

• UBA

  Licenciatura en Ciencias de la Comunicacion

  1986 — 1992

Skills

• Financial Services
• Leadership
• Program Management
• Team Management
• B2b
• Relationship Management
• Strategy
• Budgets
• Product Launch
• Segmentation
• Market Research
• Marketing Communications
• Media Planning
• Sales
• Management
• Online Marketing
• Credit Cards
• Marketing
• Integrated Marketing
• Marketing Strategy
• Advertising
• Event Management