Marc Desmond

About Marc Desmond

I am an experienced market researcher and strong team player who uses analytical and problem-solving skills to deliver powerful, actionable insights. I have experience with multiple industries and research topics. Due to an active and collaborative client facing role I am extremely comfortable speaking to both research and non-research audiences. Experience in: market research, quantitative research, qualitative research, client relationships, statistical modeling and data analysis, marketing strategy, brand strategy, vendor management, analytics, customer insights, survey design, social media strategy and analytics, thought leadership

Experience

1. Group Director, Business Analytics & Insights

   Siegel Gale

   Aug 2025 — Present

   Lead, conduct and present quantitative and qualitative research studies to advise brand and marketing strategies. Apply custom and proprietary research methodologies to deliver insights and actionable recommendations to executives at leading companies in a variety of industries (financial services, technology, manufacturing, healthcare, etc.). Specialties include custom research to inform brand strategy, positioning, architecture, design & naming.

Education

• Lafayette College

  BA, Economics and Business

  2006 — 2010

Skills

• Microsoft Excel
• Powerpoint
• Spss
• Strategy
• Social Media
• Qualitative Research
• Analytics
• Data Analysis
• Market Research
• Mtab
• Quantitative Research
• Marketing Research
• Market Analysis
• Customer Insight