Marc Cusa
Senior Director, Content Development @Concord
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WORK HISTORY
Senior Director, Content Development @Concord
New York, NY, US
Managing the creation, delivery and curation of revenue-generating audio/visual content for Concord\'s vast catalogue arm, Craft Recordings. This includes overseeing the strategic development of visualizers, lyric videos, HD resolution videos and longform releases, with a focus on audience-building and monetization on YouTube and beyond.
EDUCATION
Media Bistro
Digital Marketing Certificate Program
Binghamton University
Bachelor of Science (B.S.)
SKILLS
ABOUT MARC CUSA
Analytical, yet creative business professional with significant marketing experience in both digital and offline channels Specific expertise in music merchandising, programming and curation, along with subscription and direct-to-consumer marketing, project management, vendor relations and overall strategy development Proven, supportive leader who has headed-up departments and managed multi-layered teams of employees while promoting intra- and inter-department collaboration Significant background in building and maintaining partner relationships as well as a strong proficiency forproject and workflow management Comfortable and curious around data and a proponent of its use in all levels of decision-making
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