Marc Collins
Manager - Social Media & Digital Marketing Department (Europe) @Yamaha Corporation
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WORK HISTORY
Manager - Social Media & Digital Marketing Department (Europe) @Yamaha Corporation
Rellingen, DE
Leading the strategic direction of Yamaha Music Europe\'s social media and digital marketing efforts across all product divisions.Overseeing a cross-functional team responsible for campaign planning, content creation, paid media, CRM, and platform management.Driving alignment between first-party data, digital platforms, and internal stakeholders to maximize output.Championing brand growth through audience-focused digital storytelling, community engagement, and influencer partnerships.Collaborating closely with product and content teams to amplify Yamaha\'s innovation and commitment to musicians across Europe.
EDUCATION
Birmingham City University
Film Production and Technology
Loughborough College Group
CIM Level 4 Certificate in Professional Digital Marketing, Marketing
ABOUT MARC COLLINS
As a digital marketing manager at Yamaha Corporation, I lead the development, implementation, and communication of the digital marketing strategy for the European Music Instruments Strategy Unit. I am a CIM certified professional with over four years of experience in the music industry.My core competencies include multi-channel paid social media campaigns, reporting and data analysis, and sales and marketing support. I have successfully launched and managed several digital campaigns to support product launches, sales, and community growth, using platforms such as Facebook, Instagram, YouTube, and LinkedIn. I also leverage several tools to track and optimize the performance of the campaigns, and provide insights and recommendations to the senior management and stakeholders.
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