Marc Chhiu

Experience

1. Digital Marketing Consultant & Advisor

   Digital Marketing Consultants

   Jan 2008 — Present · CA

   Growth & Acquisition Consultant: Roofstock, Institute of Integrative Nutrition, Heal.com, Wallet Ninja\\\\n- Led & initiated marketing plans for late stage startups, FinTech (Buy Now Pay Later) Payment Processors, Industry leading DTC e-commerces & established retail online brands\\\\n- Audited current marketing channels to increase optimal performance for paid media\\\\n- Boosted efficiency in business practices by implementing & documenting detailed SOPs\\\\n- Improved Customer Service processes to decrease complaints/negative sentiments\\\\n- Planned, recommended and prepared digital marketing strategies for DTC startups or Dropshipping clients\\\\n- Specialized in localized marketing & lead generation for SMB across the US - Wedding Photographers/Videographers, Luxury Skincare, Beauty, Medical Devices, Leak Detection Plumbing, Tree Trimmers, Medicare, Health Insurance, Pet Products, and Roofers\\\\n- Responsible for client\'s digital strategies from pre-launch to scaling: planning, building campaigns, optimizing, and analytics.\\\\n- Created, managed, and bought programmatic media across Google Ads (Adwords), Bing, Amazon, Google Local Services Ads (Beta), Houzz, Yelp, Pinterest, and Home Advisor.\\\\n- Optimize listings to increase sell-through rate for marketplaces: Amazon, eBay, Facebook, Etsy, Pinterest and Mercari\\\\n- Enabled Affiliate, Influencer, PR, and Email Lifecycle Campaigns\\\\n- Built dedicated landing page to A/B test, optimized conversion rates (CRO) to drive sales/leads on Shopify, WordPress & HubSpot\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• California State University, Fullerton

  Master of Business Administration (MBA), Business Administration and Management

  2012 — 2014

• UC Irvine

  Bachelor's degree, Cognitive Science, Psychology

  2002 — 2006