Marc Castañe Hernandez

Global Director Digital Marketing - Growth @AutoScout24

Munich, DE

In my role as Director of Digital Marketing, I have been responsible for developing and leading comprehensive digital strategies that drive brand growth, customer engagement, and revenue. I oversee multi-channel campaigns across paid media, social media, content marketing, and web platforms, ensuring alignment with overall business objectives.I collaborate closely with cross-functional teams—including product, sales, and creative departments—to deliver integrated marketing initiatives that maximize ROI. I manage budgets, agency relationships, and vendor contracts, continually optimizing campaigns through data-driven insights and performance analytics.A key part of my role is team leadership: I recruit, mentor, and inspire a high-performing team of digital specialists. I stay ahead of industry trends, championing innovation and experimentation with new platforms and technologies to maintain a competitive edge.Key achievements include launching successful digital transformation projects, scaling performance marketing channels, introducing marketing automation systems, and significantly improving KPIs such as lead generation, customer acquisition cost, and lifetime value.

Universitat Ramon Llull

Licenciado en Administración y Dirección de Empresas, Business, Management, Marketing, and Related Support Services

Esade

Master en Asesoría y Gestión Tributaria, Derecho Fiscal