Marc Barraza

About Marc Barraza

I scale businesses via advertising and growth marketing.I specialize in creative strategy, channel strategy, CRO, funnel optimization, and operational excellence across paid social, paid search, partnerships/affiliate, CTV/OTT. Here are some of my favorite clients:Glassdoor • Quizlet • Instacart • MarketerHire • Invisalign • GoDaddy • Glowforge • SeatGeek • Dooly • Mozilla • Cloudera • ChevronAnd a few of my career highlights- Led advertising, creative strategy and CRO during client’s hyper growth phase (10M ->+40M ARR in 18 months)- Built Just Media’s first paid social business unit where I increased team headcount 5x and business unit revenue +10x- Co-launched Growth Pilots’ performance creative team and product offering- Increased client’s product demand by 75% in a highly competitive market through unique ad campaign playbooks and creative strategy- Increased client’s direct response conversion rates by 300% in a highly competitive market through specialized creative and campaign setup- Pioneered a branded Snapchat lens campaign that became one of the most engaged campaigns of the time.Let’s connect! Whether you’re interested in working together or looking for some advertising/growth advising, contact me via DM or email: m••••••••@gmail.com.

Experience

1. Co-founder

   Sugarloaf

   Jan 2022 — Present

   Sugarloaf is a boutique agency designed to maximize the performance potential of digital advertising. We’re able to achieve this through owning and optimizing three distinct growth pillars: creative strategy & production, media planning & buying, and post-click optimization.We deliver best-in-class service and results to our clients due to our unique agency structure. Unlike conventional agencies, at Sugarloaf, the most experienced performance marketers directly manage client accounts. Through this arrangement, clients experience meaningful results by leveraging our decades of expertise in all areas of account management, from high-level strategic direction to core channel optimization.

Education

• San José State University

  Bachelor of Science (BS), Advertising

Skills

• Marketing Communications
• Illustrator
• Competitive Analysis
• Twitter Marketing
• Social Media
• Marketing Management
• Email Marketing
• Direct Marketing
• Facebook Marketing
• Google Adwords
• Trade Marketing
• Digital Marketing
• Brand Management
• Marketing Strategy
• Sales
• Events Coordination
• Integrated Marketing
• Account Management
• Video Editing
• Event Management
• Customer Insight
• Video Production
• Social Media Marketing
• Social Media Advertising
• Fmcg
• Advertising
• Linkedin Advertising
• Product Marketing
• Event Planning
• Market Research
• Market Planning
• Marketing