Marc Asgeirson
Senior Consultant - Digital Product Lead @CGI
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WORK HISTORY
Senior Consultant - Digital Product Lead @CGI
Vancouver, BC, CA
In this senior leadership role, I act as the strategic liaison between digital product owners (client) and CGI\'s delivery organization, ensuring the successful evolution and operation of our client customer-facing digital platforms. Leveraging my deep digital experience, analytics knowledge and enterprise experience to align business goals with technical delivery - ultimately achieving business and customer outcomes
EDUCATION
University of Manitoba
B.Sc., Statistics, Economics, Operations Research
The University of British Columbia
Award of Achievement
SKILLS
ABOUT MARC ASGEIRSON
At Spud, my focus is on leveraging eCommerce data analytics to drive strategic decisions and enhance customer experiences. With a robust background in marketing analytics, I specialize in dissecting customer behavior, optimizing marketing campaigns, and delivering actionable insights. My expertise in Google Analytics and Tag Manager has been instrumental in personalizing marketing efforts and improving conversion rates.Previously, as a Manager at 1-800-GOT-JUNK, my role was pivotal in guiding customer insights and marketing analytics. The skills acquired there have been vital in my current role, where I emphasize the importance of data integrity, analytical rigor, and cross-functional collaboration. Our team’s success is rooted in a shared commitment to extracting value from data and translating it into successful business outcomes.
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