Marc Wojno
Senior Banking Editor @Bankrate
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WORK HISTORY
Senior Banking Editor @Bankrate
Oversee team of in-house writers and editors, and freelancers, publishing new, uniquely helpful demand and discover articles in such areas including banking, deposits, personal finance and Federal Reserve interest rate coverage- Lead ideation of and/or contributed to numerous high-impact initiatives including effective trimming of rate-table articles per SEO guidance, updating EAT (expertise, authoritativeness and trustworthiness) content at a more frequent cadence, and revamping editorial universe- Oversaw creation of a new Bankrate daily feature \"Top CD Rates Today\"- Guiding Deposits team in testing new content areas, such as firsthand experience (FHE) content with embedded videos; helping Bankrate understand where FHE could be successful and how video usage is valuable- Mentor writers on new content initiatives including Federal Reserve coverage, resulting in an article with sessions in a two-week period (the highest-viewed article in Bankrate’s Deposits division)- Overhauling performance meetings at Bankrate to strengthen the relationship between editorial, SEO and the business GM so that they can all work more cohesively as one team.
EDUCATION
The George Washington University School of Business
MBA
The George Washington University
BA
ABOUT MARC WOJNO
Accomplished senior media strategist, writer and editor with 25+ years of experience creating data-focused content and overseeing multimedia productions, including digital media, print, television and radio. A highly skilled project manager, Marc cultivates client relationships, creating new systems and improving processes to ensure the accuracy of financial and other data prior to publication and dissemination. He is an intuitive leader who enjoys guiding junior writers and editors, forming mentorship relationships, and providing opportunities for continued professional development. Marc encourages growth, supports learning, recognizes success and gently guides team members after failures. He embodies team spirit, lifting up those around him and connecting with those he manages on a personal level. Former colleagues have called him approachable, warm, patient, inspirational and an integral part of the team. Key Accomplishments: Guided Deposits team at Bankrate in testing new content areas, such as firsthand experience (FHE) with embedded videos; helping Bankrate understand where FHE could be successful and how video usage was valuable. Mentored writers on new content initiatives including Federal Reserve coverage, resulting in an article with sessions in a two-week period (the highest-viewed article in Bankrate’s Deposits division). Overhauling performance meetings at Bankrate to strengthen the relationship between editorial, SEO and the business GM so that they can all work more cohesively as one team. Helped create Finance vertical for ZDNet, including hiring in-house and freelance writers. As Senior Editor, ushered in Blockchain and Cryptocurrency coverage under Finance; wrote lead feature for ZDNet’s “Future of Money” special report. Created new process for college ranking project at Kiplinger, bringing in several new reporters to fact check data, and creating vetting system to analyze data and ensure accuracy. Cultivated client relationship with mutual fund data service Morningstar, negotiating a creative pricing structure for database access and reducing fees from per year to zero. Researched and wrote contract proposals for Keane Federal Systems, including the SEC’s EDGAR online database and DHS’s highly competitive EAGLE contract, resulting in award of one component.
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