Marc Wielinga

Group Head of Merchandising @Yonderland

Hybrid | Hoboken, NL

Merchandise strategist at group level and member of the Group Leadership Team with focus on process innovation, cross-border leadership and strengthening the private brands.Designed and deployed end-to-end Buying & Merchandise processes across six fascia operating in Belgium, the Netherlands and the UK, enabling teams to make smarter, faster trading decisions through tools such as pre-season planning, WSSI forecasting, product allocation, pricing (incl. competitor price monitoring), and assortment planning.Fostered cross-functional collaboration by challenging and supporting local Buying & Merchandise teams, the Executive Committee, and other departments through rigorous analysis and actionable insights - driving performance improvements across the group.Actively contributed to strategic decision-making on initiatives at both group and local levels, spanning:E-commerce: Project Program Director of the new Product Information Management (PIM) system, extended range strategiesIT: ERP replacement, IT roadmap alignmentFinance: Consignment model, budgeting frameworksSupply Chain: Warehouse Management System (WMS) replacement, supplier performance optimisationMember of the Private Brand Leadership Team with budget responsibility. Taking and managing growth initiatives for the private brands Ayacucho and Blue Mountain and successfully steering its transformation from a private brand into a fully-fledged Outdoor Brand.

Ohio University

eBusiness course

Christelijke Hogeschool Nederland

Bachelor's degree, Retail Management

Purdue University

Student exchange programme