Marc Roulet

VP Data & Analytics @Sevdesk

Berlin, DE
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+91 *********19

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WORK HISTORY

Sep 2023 — Present

VP Data & Analytics @Sevdesk

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Offenburg, DE

Leading the Data & Analytics organization at sevDesk, reporting directly to the CEO (previously CFO) and contributing to company-wide strategy as part of the Management Team. Responsible for Data Science, Analytics, Data Engineering and Analytics Engineering to drive product innovation, automation and scalable insights.• Built and lead a 21-person Data team across four disciplines, supporting all business units and executive stakeholders• Played a key role in the Cegid acquisition (Dec 2024), leading all data-related due diligence inputs and preparing the Data & Analytics materials presented to the buyer• Modernized the data platform by migrating from Redshift → Snowflake, reducing processing from hours to minutes and significantly improving reliability• Founded and scaled the Data Science function, delivering multiple production ML models (traditional + LLM/RAG) and establishing the underlying AI infrastructure (incl. MCP server)• Scaled experimentation via Unleash, resulting in a >100% increase in A/B test volume and more confident onboarding, feature development and UX rollouts• Introduced sevDesk’s L1/L2 KPI framework, elevating metrics to executive steering and improving alignment on NRR, activation and onboarding performance• Developed and executed the company-wide Data & AI Strategy, including Data Mesh foundations, ingestion standards, GDPR-aligned governance and data literacy programs• Expanded analytics coverage by integrating key HR, CS, Product, Marketing and Engineering systems into the data platform, enabling deeper insights and automation• Strengthened self-service analytics through targeted trainings, license expansion and a strategic overhaul of Looker and Mixpanel dashboards• Delivered data products for Product and Customer Success, improving onboarding visibility, NPS understanding and customer satisfaction

EDUCATION

2005 — 2008

SRH Berlin University of Applied Sciences

Bachelor of Business Administration (B.B.A.)

ABOUT MARC ROULET

Senior Data Science & Analytics executive with 15+ years of experience building high-performing data organizations and delivering scalable AI, analytics and data engineering capabilities across SaaS, fintech, and marketplace businesses.Proven track record leading end-to-end Data & Analytics: Data Engineering, AI/ML, Analytics Engineering, Product Analytics, and BI, enabling scalable data platforms, automation, and monetizable insights.I specialize in executing transformation agendas that embed analytics and AI directly into product and revenue engines:• Executive stakeholder alignment across Product, Engineering & GTM• Modernizing data platforms (Cloud, dbt, Snowflake, ML Ops)• AI adoption & automation at scale (GenAI, machine learning, RAG, agents)• Data governance, product usage analytics & experimentationLeadership approach: high-impact delivery, talent development, and strong communication with executive teams and Boards.Currently VP Data & Analytics at sevDesk, a leading SaaS accounting platform, driving the strategic shift to AI-powered automation and insights across our product ecosystem.

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Marc Roulet — VP Data & Analytics at Sevdesk in Berlin, DE | Unifers