Marc Pitart Casanova

About Marc Pitart Casanova

Digital Marketing Manager with extended experienced in SEO, SEM and CRO across different…

Experience

1. Co-founder, Product Marketing Manager, Product Owner & Seo

   Cvonline.Me

   Dec 2017 — Present

   Co-founded cvonline.me, a resume builder, with over 1.5M users in 130 countries. As a product owner, I successfully planned, developed, and executed comprehensive SEO strategies while overseeing all marketing efforts focused on organic channel growth.• Owned on-site and off-site SEO, driving cvonline.me to rank Top3 for over terms, resulting in monthly organic users that accounted for 83% of its traffic and 74% of attributed revenue.• Conducted keyword research, performed SEO audits, and optimized site structure and on-page elements while ensuring seamless integration of user experience, semantic optimization, content design, and page structure across multiple languages.• Adapted to evolving search environments, increasing organic traffic by >4x in 4 months through a strategic plan that included a site-wide migration, addressing a -60% drop due to significant changes in search intent and a prolonged off-page inactivity period.• Collaborated cross-functionally with development and infrastructure teams to monitor web performance, surpass Core Web Vitals expectations, and enhance browsing experience.• Performed in-depth inbound link profile analysis, identifying areas for improvement and developing an off-page strategy that significantly increased domain authority and relevance around cluster topics. This led to features in Hubspot Blog, Wikipedia, and major Spanish and Latin American media outlets and universities career sites, raising the site\'s Ahrefs DR from 22 to 40 in 18 months.• Constantly analyzed organic competitive landscape, Google’s crawl, index, and ranking, as well as organic traffic performance to identify opportunities for better search intent satisfaction and business KPI optimization, with a primary focus on signups. Utilized tools such as server logs, GSC, Ahrefs, ScreamingFrog, Google Analytics, and Looker Studio for data-driven decision-making.

Skills

• Web Analytics
• Ppc Bid Management
• Html
• Diseño Web
• Google Analytics
• Administración Y Dirección De Empresas
• Optimización En Buscadores
• Análisis Y Estadística
• Ppc
• Dirección
• E-Commerce
• Microsoft Office
• Marketing En Internet
• Análisis Web
• Web Development
• SEO
• Marketing Online
• Marketing En Motores De Búsqueda
• Español
• Pago Por Clic
• Desarrollo Web
• Front-End Coding
• Optimización De Motores De Búsqueda (SEO)
• Wordpress
• Online Marketing
• Tourism
• Spanish
• Management
• Comercio Electrónico
• Web Design
• Google Adwords
• Sem
• Desarrollo De Sitios Web