Marc Lenherr
Sales Director- Department Stores & Mid Mass @Randa Apparel & Accessories
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WORK HISTORY
Sales Director- Department Stores & Mid Mass @Randa Apparel & Accessories
New York, NY, US
Increased Randa Accessories\' footprint in the omni marketplace. Successfully launched women\'s categories, broadening the traditionally male-focused brand\'s demographic. Expert at Open-To-Buy process to tap into unexplored business potentials and drive retailer\'s bottom line.• Increased Randa\'s share at Macy\'s by strategic launch of outpost experiences for premium brands like Tommy Hilfiger and Levi in shops.• Increased Macy’s e-commerce revenue by 100% between 20••••22 by leading the launch of Macy’s VDF channel and partnering with our in-house digital team.• Initiated the product lifecycle management for an extensive portfolio of national brand accessories and private labels, reflecting an unmatched command over the market dynamics.•Prospected and won new private label businesses at Macy\'s and Meijer.
EDUCATION
The University of Kansas
BSBA, Marketing and Communications
SKILLS
ABOUT MARC LENHERR
Energetic leader with a proven track record of driving business strategy, elevating brand positioning, and expanding product placement for vertical retail & licensors. Adept at optimizing the performance of key merchandising initiatives, setting sales targets, establishing product quality standards, and creating purpose-led and performance-driven cultures. In my current role, I manage multi-million $ retail sales across department stores & mid mass channels- Macy’s, Macy DTC, Belk, and Meijer. Key relationships include retail leadership and design, buyers, planners, and licensors (Cole Haan, Calvin Klein, Tommy Hilfiger, Levi’s, Columbia, Sam Edelman, Haggar, and Private Labels).At Calvin Klein Retail, my track record of success includes launching new accessory only stores in 15 of the best markets in the Americas + managing $60M annual sales volume in 120 retail stores in the outlet channel.
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