Marc Lapilusa
Director of Product Design @Yotrio Group Co., Ltd
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WORK HISTORY
Director of Product Design @Yotrio Group Co., Ltd
Louisville, KY, US
Key Accounts: Lowe’s (USA), RONA (Canada), Menard\'s (USA)Design Director responsible for shaping the creative vision, product strategy, and innovation for multiple North American retail accounts, including Lowe’s, Rona, and Menard’s. Leading cross-functional design teams and partnering closely with sales teams, translating market insights, consumer feedback, and business objectives into product solutions that drive growth and strengthen category leadership.This role is leadership and hands-on execution. It is guiding long-term design strategy while remaining deeply engaged in the product development process to deliver market-ready solutions at scale.Key Highlights & Impact• Lead strategic design direction across high-volume outdoor living categories, shaping product roadmaps for major national retailers. Product catalog ranging between $50-75M• Manage and mentor multi-disciplinary design teams, fostering a culture of collaboration, innovation, and design excellence.• Oversee end-to-end product development, including concept creation, CMF specifications, prototyping, and production alignment.• Direct the development of customer-facing deliverables, including pitch decks, 3D renderings, CAD packages, and presentations.• Partner with sales, R&D, and factory teams to synchronize objectives, ensuring on-time, high-quality products that meet retailer and consumer expectations.• Conduct ongoing market, trend, and competitive research to inform strategic product positioning and capitalize on emerging opportunities.• Establish and manage detailed project action plans across multiple concurrent initiatives, balancing creativity with commercial objectives.
EDUCATION
University of Louisville
Bachelor's Degree, Graphic Design / Business Marketing
Auburn University
Master's Degree, Industrial and Product Design
SKILLS
ABOUT MARC LAPILUSA
I’m a Louisville, KY–based Director of Design at Yotrio Corporation, where I lead the design of outdoor living products for major North American retailers, including Lowe’s, RONA (Canada), and Menards. With a strong background in industrial design and a sharp eye for trends, I help bring fashion-forward, functional products to market, products that elevate everyday life outdoors.My passion lies in designing pieces that strike the right balance between aesthetics and utility. I thrive in fast-paced, collaborative environments where thoughtful design makes a measurable impact. My experience spans furniture, outdoor kitchens, heating, and shade/structure categories. I’m always looking to bring fresh perspective to lifestyle-driven product design.Outside of work, I stay inspired through staying active - I enjoy the gym, cycling, camping, traveling, building, and painting big murals.
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