Marc Jablonski

Head of Business Intelligence @AKA US

Brooklyn, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Head of Business Intelligence @AKA US

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US

I lead analytics and strategy for 100+ clients across Broadway, museums, and attractions, translating complex data into actionable insights that drive ticket sales, audience growth, and revenue. I manage a team of analysts and data scientists, oversee full-funnel campaign strategy, and support client relationships, including presenting insights, advising on strategy, and contributing to new business pitches.I’ve managed $2.5B+ in ticket revenue, bringing 23M+ people to 100+ Broadway shows, and I optimize ticket pricing, dynamic pricing, and media spend using advanced analytics, marketing mix modeling, and digital performance measurement.I also run our in-house research panel, Show and Tell, designing surveys and conducting qualitative research to understand audience behavior, brand perception, and creative effectiveness. I build dashboards and automate workflows to turn data into clear business decisions that clients can act on.Clients include: The Met Museum, Bloomberg Connects, Stranger Things: The First Shadow, 92NY, Harry Potter and the Cursed Child, The Frick Collection, New York Botanical Garden, LACMA, YMCA, and American Dream.

EDUCATION

N/A

Muhlenberg College

Bachelor’s Degree, Anthropology, French (minor), art (minor)

N/A

The New School

Master of Arts - MA, Anthropology

SKILLS

GaragebandEvent PlanningMusicEditingImovieResearchSingingEvent ManagementFacebookMicrosoft ExcelPowerpointWritingTeamworkFrenchMicrosoft OfficeActingPublic SpeakingQlabMicrosoft WordTheatreLinguisticsAnthropologyPhotoshopSocial MediaLeadershipCreative WritingSocial NetworkingSound Design

ABOUT MARC JABLONSKI

Artist & Business Strategist for the Arts-With over a decade driving ticket sales and audience growth for 150+ Broadway shows, museums, and live experiences, I turn data into strategy, aiding decisions to make commercial clients profitable and support non-profits\' sustainability -I lead analytics, market viability, audience research, media attribution, revenue management, and campaign strategy, partnering with clients and teams to deliver actionable insights and measurable results-I’m a theater artist and composer, writing plays, musicals, and songs, which drives my creative approach to marketing and audience engagement-https://mjablonski.bandcamp.com/album/root-vegetables-ep

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